Donald Trump is set to receive more than $25 million of new advertising, thanks to a pair of outside groups looking to boost the GOP candidate in the final days of a grueling presidential campaign.
This unexpected boost, first reported by CNN, could help the GOP nominee come in line with Hillary Clinton’s television ad buys.
Two outside groups supported by billionaire casino magnate Sheldon Adelson are looking to bring Trump into dollar-for-dollar parity with Democrats.
Future 45 super PAC, along with the affiliated nonprofit 45 Committee will sink another $25 million, according to Brian Baker, the group’s president.
Baker tells CNN it is “one of the biggest political efforts launched in the final week of a presidential campaign ever.”
Included in the new ad buy is another dozen new ads on social media platforms such as Snapchat, as well as spots targeting Spanish-speaking voters and millennials. One of the spots, which premiered on YouTube Thursday, features a woman impersonating Hillary Clinton using a hammer and drill to smash phones and computers – a nod to Clinton’s persistent email controversy.
Despite strong fundraising in September, both groups have not spent much recently, at least until this new wave of cash and advertising.
As his campaign winds down, Trump and his committees were expected to spend about $20 million, a figure much less than that of Clinton and her supporters.
Nevertheless, both Clinton and Trump – as well as their outside groups – have spiked in television purchases during the final days. Clinton and her allied groups expect to spend $53.5 million; for Trump and his groups, ad buys equal about $30.5 million.