Magic City residents have something to celebrate as 2015 draws to a close: Uber is at long last launching in Birmingham on Tuesday afternoon.
After more than a year and a half of negotiating with the Birmingham City Council, the San Francisco-based ride-sharing company will officially start its service in the Birmingham metro area at 4 p.m., a little more than 48 hours before New Year’s Eve festivities commence.
“Residents of Birmingham have been eager to get expanded access to safe, reliable transportation options and the economic opportunities that Uber brings to the community,” said Tom Maguire, general manager for Uber in Alabama. “We are thrilled to finally be able to start operating here, and I want to personally thank city officials for all their hard work and support to make this happen.”
Organizing private rides for consumers using a mobile app, Uber launched in 2009 and went international in 2012. Until today, Birmingham was the largest city the U.S. without Uber available to to its residents and visitors. But Uber is no stranger to the Yellowhammer state; Mobile and Tuscaloosa already have Uber available in their cities.
To use Uber, all a user needs to do is download the app, sign up and enter credit card information in order to pay for the rides.
New to Uber? You can sign-up and your first ride is on us (up to $15).