Presidential TV ad roundup: 1/18/16 edition

More than 110,000 ads spots have aired in at least 48 states — the ad wars of Election 2016 are officially upon us.

In what promises to be the most expensive presidential election in U.S. history, candidates and their respective Super PACs have spent nearly $100 million on political advertising in 2015 alone, according to Kantar Media/CMAG estimates.

Here are the ads the candidates released this past week:

Jeb Bush

• Title: They said
• Published: Jan. 7, 2016
• Tone: Concerned

• Title: Enough
• Published: Jan. 14, 2016
• Tone: Critical and disappointed

• Title: Protecting religious freedom
• Published: Jan. 15, 2016
• Tone: Brave

Ben Carson

• Title: Education is the fundamental principle of what makes America a success
• Published: Jan. 8, 2016
• Tone: Caring

• Title: Ensuring a secure America through strength, deterrence and principled leadership
• Published: Jan. 12, 2016
• Tone: Sincere

• Title: Ben Carson on faith and family values
• Published: Jan. 14, 2016
• Tone: Peaceful

Carly Fiorina

• Title: It is time to take our country back
• Published: Jan. 11, 2016
• Tone: Cheerful

Ted Cruz

• Title: Cruz Commander
• Published: Jan. 13, 2016
• Tone: Playful

Chris Christie

• Title: Strong and clear
• Published: Jan. 14, 2016
• Tone: Determined

Rand Paul

• Title: Trump Time
• Published: Jan. 7, 2016
• Tone: Playful

• Title: Time To Audit The Fed
• Published: Jan. 9, 2016
• Tone: Depressing

Marco Rubio

• Title: Happening
• Published: Jan. 15, 2016
• Tone: Determined

• Title: Support
• Published: Jan. 15, 2016
• Tone: Protective

Hillary Clinton

• Title: Olivia
• Published: Jan. 4, 2016
• Tone: Encouraging

• Title: I’m with him
• Published: Jan. 12, 2016
• Tone: Determined