Jim Zeigler uses royal wedding as bait for cost-effective ad-buy

Jim Zeigler ad screenshot

During the early morning hours on Saturday while tens of thousands of Alabamians were up and watching the royal wedding, Alabama State Auditor Jim Zeigler launched his first campaign ad of 2018.

The 30-second ad titled, “Why Are Montgomery Politicians Fighting against Jim Zeigler?” highlights Zeigler’s actions challenging what he calls “waste, mismanagement and corruption.”

Text of the Zeigler spot:

Why are Montgomery politicians fighting against Jim Zeigler?

Because Zeigler is a State Auditor who fights corruption and wasteful spending.  Zeigler stands for us, the taxpayers.  Not for Montgomery politicians.

Jim Zeigler filed the initial ethics complaint against Robert Bentley and challenged no-bid contracts.

Zeigler has a consistent record of fighting misuse of taxpayer money.

Vote Jim Zeigler, a State Auditor for us.

Zeigler chose to run the ad from 2:00 – 6:00 a.m. because he has “a limited campaign budget and must use every way to get more bang for the buck.”

“We knew that TV spots at 2 to 6 a.m. Saturday are cheap,” Zeigler explained. “We also knew that thousands of folks who are not normally up and watching TV would tune in for the wedding.  The decision to run the wedding ads was a no-brainer.”

Zeigler says the TV audience for the royal wedding was especially heavy with female voters.

The spot, which began 17 days before the June 5 primary, will run through election election eve.

Watch Zeigler’s ad below: