Political consultant Angi Horn promotes made in Alabama products for holiday season

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Bama in a Box

Bama in a Box is an online retailer based in Troy. Bama in a box has launched a holiday shopping campaign to encourage Alabamians to keep their holiday shopping dollars in Alabama while simultaneously supporting small businesses across the state.

Bama in a Box was launched by entrepreneur and political consultant Angi Horn during the COVID-19 global pandemic as a way to give consumers exposure to quality-made products while giving Alabama small businesses, many of whom lacked marketing budgets, exposure to new customers. Now, Bama in a Box wants to take that same “Shop Local” mentality that was their focus during the forced economic shutdowns and the pandemic paranoia and promote it in the minds of Christmas shoppers.

Horn is a former Governor Robert Bentley adviser and helped with Wes Allen’s campaign.

“The majority of almost every household’s gifting budget is spent during the Christmas season,” Horn said. “By choosing to buy your Christmas presents as Alabama-owned businesses instead of spending them with large national and international companies means that Alabama businesses benefit from your holiday purchases instead of companies based out of state or out of the country.”

Bama in a Box tries to make the process of holiday shopping in Alabama as easy as possible by curating a large line of specialty gift boxes that are comprised completely of Alabama-made products. These boxes are designed to target the needs of most Christmas shopping lists. Every included item is an Alabama-made item from an Alabama-owned business.

“Every specialty gift box that Bama in a Box has for Christmas represents 5-7 Alabama small businesses,” Horn said. “With each gift, you are giving your money to Alabama entrepreneurs across the state, and you are keeping your tax dollars in Alabama to help our schools, our hospitals, and our roads instead of sending them out of state where you see no benefit from them. We are trying to make it easy to shop Alabama by creating a one-stop-shop, but we just want everyone to buy from Alabama-owned businesses. If they buy from us, great. If they buy from a different Alabama-owned company, that is great too! Just buy Alabama!”

Horn said that Bama in a Box was born from the frustration caused by the coronavirus pandemic of 2020. As a small business owner, she understood first-hand how hard the pandemic regulations were on small businesses. As a consumer, she realized how difficult it was to find products that were made in America and even harder to find those that were made in Alabama.

After some research, Horn found more than 500 high-quality products that most people use regularly are produced right here in Alabama. After a conversation with her associate, Laney Kelley, Horn realized that Alabama small businesses needed a more convenient way to get their products in front of potential customers and that people needed more convenient access to products made in Alabama.

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