Marco Rubio goes interactive in his latest fundraising pitch, letting supporters choose the ending to his next campaign video.
Visitors to MarcoRubio.com will have the privilege – for a $5 donation – to select the last half-minute of “Marco Unedited,” the upcoming digital ad from the Republican presidential hopeful.
The video with the most votes becomes the official ad.
Rubio fans have one five 30-second clips to choose, each with the Florida Senator behind the wheel while he chats on various subjects, focusing on what sets him apart from the (now-16 candidate) GOP field.
Each one hits a mark on Rubio’s narrative. Themes include his immigrant backstory and how he is not from power or privilege – a direct hit on rival Jeb Bush.
Another has Rubio talking about “what drives him while driving” on the road to the White House. “Only a president can lead towards a new American century.”
Fortunately, in all of the videos, he keeps his eyes firmly on the road.
Each clip is also available online at YouTube and Rubio’s campaign website.