Birmingham tech start-up Shipt expanding into Huntsville market

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A tech start-up founded in Birmingham, Shipt, announced Monday it will expand its app-based delivery service to serve customers in Huntsville, ahead of the upcoming holiday shopping season.

The firm’s founder and CEO Bill Smith trumpeted the announcement Monday, saying it will create around 100 new jobs in Huntsville.

“Our team could not be more excited to launch Shipt in a market in our own backyard, and to provide a new convenience to Huntsville, a city known for its innovation,” said Smith.

The app’s employees – called “shoppers” – select and deliver groceries from local stores based on specifications provided by customers using the firm’s smartphone app.

Huntsville, located about 90 minutes north of Birmingham near the Tennessee-Alabama border, is the company’s first foray into a new geographical market inside Alabama.

The service costs typically costs $99 a year or a monthly fee of $14, though they are offering a special promotion to customers in the Huntsville area. Customers who sign up before December 2 can buy an annual membership for $49.

Shipt generally charges a surcharge for convenience of around $5 for every $35 order.

The company was founded in 2014 and currently serves eight cities in Florida as well as Atlanta, Charlotte, Dallas, Nashville, and Phoenix.

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