Email insights: New Alabama TV ads highlight Hillary Clinton’s fight for underserved communities

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Hillary Clinton with little boy

The Hillary Clinton campaign sent out an email Wednesday announcing its first two TV ads in Alabama.

The first, titled “Broken,” targets African-Americans. In it, Clinton says racial inequalities need to be addressed and that “we have to face up to the hard truth of injustice and systemic racism.”

“Something is just fundamentally broken when African-Americans are more likely to be arrested by police and sentenced to longer prison terms for doing the same thing that whites do,” Clinton says as the words “Fundamentally Broken” flash across the screen.

The second ad, “For Us,” highlights Clinton’s record of fighting on behalf of American families.

The new ads will start running Thursday in Montgomery, a Clinton consultant told Alabama Today.

Clinton faces Democratic challenger Bernie Sanders in the March 1 SEC Primary where the two will vie for the state’s 58 delegates.

Read the full email and watch the new two new ads below:

Hillary for America today released its first two television ads in Alabama, including “For Us,” a new ad from the campaign that focuses on Hillary Clinton’s lifetime of fighting to achieve results for families. The ad highlights Clinton’s role in enacting the Children’s Health Insurance Program, which has provided insurance for 8 million kids, as well as her tenure as Secretary of State. It also emphasizes her commitment to raise the minimum wage, lower prescription drug costs, and ease the student debt burden.

In the second ad, “Broken,” Hillary Clinton discusses the fundamentally broken criminal justice system that disproportionately hurts African American families. Clinton calls for investments in education, health care and jobs to “counter generations of neglect.”

Since the beginning of the campaign, Clinton has said we have to come to terms with the hard truths about race and justice in America, and today she outlined her agenda to break down all the barriers holding Americans back and to combat systemic racism and build ladders of economic opportunity for African American families.

The 30 second spots begin running in the Montgomery media market on Thursday.

Watch “Broken”

Watch “For Us”

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