Florida ports drop trade with Cuba, Port of Mobile to pick up slack
Alabama officials were in Tampa Thursday to ink a trade agreement with Cuba, one that Florida ports cannot. Seaports in Mobile and Havana are agreeing to do business in the future in a deal similar to one that had been between three ports in Florida. That is until last week, when Gov. Rick Scott threatened to pull funding to ports shipping to Cuba. John Kavulich, president of the New York-based U.S.-Cuba Trade and Economic Council, told the Tampa Bay Times: “This feels like Cuba’s way of saying if Florida doesn’t want our business, Alabama does … And they are coming onto your turf to do it.” Representatives for Alabama and Cuba were attending “Planning for Shifting Trade,” an international conference sponsored by the American Association of Port Authorities, held at the Tampa Marriott Waterside Hotel & Marina. So far, the U.S. allows only a limited number of exports to Cuba, which is still under a trade embargo imposed half a century ago after Cuban leader Fidel Castro established communism on the island nation. A 2000 law allows some exceptions, such as agricultural goods and food. Castro died in November 2016. Mobile has the fifth highest number of exports to Cuba among U.S. ports, Kavulich told the Times. Currently, Tampa ports send no shipments to Cuba.
Hillary Clinton airing thousands of positive ads while Donald Trump silent
It would take almost 14 days of eyes glued to the television to watch all the feel-good Hillary Clinton ads that have aired since the general election campaign began last month. Meanwhile, anyone flipping through the channels looking for positive ads about Donald Trump would be disappointed: He hasn’t yet put up a spot appealing to November voters, and groups supporting him have been similarly silent. The lopsided commercial airwaves show the presidential candidates have drastically different views of the importance of traditional political campaigning. Trump says he sees little need for advertising at this stage. Instead, he has been banking on free media coverage propelled by his celebrity appeal. As a consequence, Trump has largely ceded control over what the voting public is hearing about him. Clinton’s large batch of biographical ads has given her an opportunity to directly influence views about her image. Up next is what amounts to an hour-long infomercial Thursday night in Cleveland, as Trump accepts his party’s nomination during a speech that will be televised widely in prime time. Clinton has the same perk the following week from the Democratic convention in Philadelphia. After that, Trump’s campaign has said he may begin advertising. That would be a dramatic change. While Trump has aired zero ads, Clinton has been piping thousands of commercials into the homes of swing-state voters in places like Florida, Ohio, North Carolina and Virginia. Specific Florida markets such as Orlando, Tampa and Fort Myers have been favored targets, as well as Denver, for Clinton’s ads. Since June 8, the day after she claimed the Democratic nomination, Clinton has put at least 30,700 commercials on broadcast TV, an Associated Press review of Kantar Media’s campaign advertising data shows. The majority highlight her work as first lady to expand health care for children. “For Hillary, it’s always been about kids,” a narrator says in an ad called “Quiet Moments,” which has run more than any other, some 11,400 times as of this week. A 60-second spot called “Always” seems to spell out the reason for her ads. “She would grow up to be one of the most recognizable women in the world,” a narrator says. “But less well-known are the causes that have been at the center of her life.” The commercial rolls through milestones in her life, beginning with black-and-white footage of her toddling down steps. The few ads paid for by Trump supporters bash Clinton rather than make the case for him. For example, a National Rifle Association ad urges people to vote for Trump by flashing his name for four seconds at the end of a 30-second spot. But the narrator says nothing about him — and doesn’t even utter his name. Clinton’s campaign released a new ad this week that shows children watching television as Trump makes some of his most inflammatory comments, including him saying, “And you can tell them to go (bleep) themselves.” The commercial asks, “Our children are watching. What example will we set for them?” That follows two Clinton campaign ads that mock him for watching TV shows for military advice and consulting with himself for policy strategy. The pro-Clinton super PAC Priorities USA is also airing thousands of spots calling Trump “too dangerous for America.” Political advertising strategists are torn over whether the lack of positive Trump ads matters. “You never want to be in the position of being outshouted by your opponent,” said Russ Schriefer, a senior adviser to Mitt Romney in the 2012 presidential race. He and others said the crush of unanswered summertime Democratic advertising hardened voters’ opinions of Romney as an uncaring businessman. Both Trump and Clinton are historically disliked by voters, according to recent AP-GfK surveys, making upbeat, biographical ads particularly important, Schriefer said. “Someone needs to inject favorability into the bloodstream of the electorate,” he said. “Since she is doing that in a vacuum, her ads will work better.” Yet Fred Davis, a Republican ad-maker not involved in the 2016 campaign, argues this race has unique features that dampen the impact of ads. “They are perhaps the best-known presidential final contenders in our lifetime,” he said. “So the value of bio ads suddenly drops. This would imply Hillary wasting her moolah; Trump playing it smart.” Trump’s team was similarly dismissive of ads early in the primaries. He eventually did put up ads — including some traditional “who I am” ones similar in tone to those from Clinton and previous presidential contenders. Those offer clues of what Trump might say in his general election ads. In one of his softest commercials, his son Donald Trump Jr. speaks to the camera with a row of family photos behind him. “Growing up, my brother, sister and I had to really know what we were talking about before bringing him any kind of a proposal,” he says. The elder Trump is shown kissing and hugging kids, as his son adds, “He may be a little less tough on his grandchildren right now, but it’s that toughness that I want renegotiating trade deals with China and Mexico.” He concludes: “My father will make an incredible president.” Republished with permission of the Associated Press.
Democratic advertising blitz awaits Donald Trump
Long before Donald Trump swatted away his Republican presidential rivals, his likely Democratic opponent and her allies began laying traps for him. Priorities USA, the lead super PAC backing Hillary Clinton, has already reserved $91 million in television advertising that will start next month and continue through Election Day. In addition, Clinton’s campaign and Priorities USA have both debuted online videos that cast Trump in a negative light — a preview of what voters will see on TV over the next six months. So far, Priorities USA is the only group on either side that has rolled out such an ambitious advertising plan geared toward the general election. The group’s leaders say they’re trying to avoid what they see as the core mistake made by Trump’s Republican rivals — not pushing hard enough against him until it was too late. “There’s a reason that we have a head start,” said Justin Barasky, a Priorities USA spokesman, “and it’s that we’ve taken Donald Trump seriously all along, unlike the Republicans.” The group’s ad strategy will test what has been a hallmark of Trump’s GOP primary rise: his ability to withstand — even thrive in the face of — tens of millions of dollars in attack ads. An Associated Press review of Priorities USA’s TV buys, collected by Kantar Media’s Campaign Media Analysis Group, reveals a formidable 22-week advertising blitz through what the group considers key battleground states: Colorado, Florida, Iowa, Nevada, New Hampshire, Ohio and Virginia. In those states, Priorities USA will start ads in major metropolitan areas, then broaden its outreach to smaller cities as the November election approaches. The group will also start ads on satellite TV in September. According to the CMAG data, Priorities USA plans to spend about $4 million a week through most of June. The group then slows spending through July, taking off the weeks of the Republican and Democratic conventions, when widespread television coverage essentially provides free media time for the candidates. Priorities USA returns to the airwaves in August and begins unloading $60 million in ads between September and Election Day. The week of the election, Priorities USA plans to spend about $8 million in the seven battleground states. The heaviest concentration is in Florida, where the group has reserved $23 million in time, mostly in Orlando and in Tampa. The group also plans to spend about $19.5 million in the traditional presidential bellwether state of Ohio. More than half is for Cleveland, Akron and Columbus. There’s no substantive GOP counterweight to the pro-Clinton effort — partly because Trump has repeatedly trashed big donors and called the outside groups that can raise unlimited money from them “corrupt.” As the presumptive GOP nominee, Trump is now beginning his outreach to donors. But even if he fully embraces outside help, he’s far behind: One super PAC backing him, Great America, was almost $700,000 in debt at the end of March. Another group that was a major player in the 2012 race, American Crossroads, is still “evaluating what our specific role will be,” said spokesman Ian Prior. Television ads are only one part of Priorities USA’s strategy. It is putting at least $35 million into online advertising between June and Election Day, Barasky said. Those ads will largely aim to drive up turnout among core Democratic groups: African-Americans, Hispanics, women and younger voters, Barasky said. Trump is already getting a taste of what some these ads will say. On Thursday, Priorities USA overlaid audio of Trump talking about “unifying” the Republican Party with images of violence that has erupted inside and outside of his massive rallies. “I think we’re going to win in November,” Trump says at the end. “NOPE,” reads text on the screen. “Vote for Hillary Clinton.” That follows an online video the Clinton campaign put out Wednesday that features clips of prominent Republicans, including his former rivals, bashing Trump in every possible way. “He needs therapy,” says former Florida Gov. Jeb Bush at the end of the spot. Republished with permission of the Associated Press.
