2018 statewide general election ad roundup: August 3 edition

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The November 6 general election is less than 100 days away and Alabama’s candidates have taken to the internet and the airwaves with campaign ads in hopes of swaying Yellowhammer State voters to their side.

This week, both gubernatorial candidates rolled out the big guns introducing their first tv ads for the general election to voters across the state and displaying qualities they believe make them excellent candidates for the position.

In Governor Kay Ivey‘s new ad she highlights her success in preparing students today for the jobs of tomorrow by praising her own “Strong Start, Strong Finish” education initiative to integrate Alabama’s early childhood education, K-12 education, and workforce development into a seamless educational experience for Alabama students.

Democratic candidate Walt Maddox used a bit of word play in his new ad “Running.” In the ad, Maddox comments on the different types of “running” he’s done in his lifetime: running as a football player, running one of the state’s largest cities, running as a way to improve mental clarity, and stay in shape; and running for governor.

Gubernatorial ads

Republican

Kay Ivey:

  • Title: Strong Start, Strong Finish
  • Published: August 2, 2018
  • Tone: Optimistic

Democrat

Walt Maddox:

  • Title: Running
  • Published: July 31, 2018
  • Tone: Thoughtful

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