Email insights: Roy Moore goes after the establishment, Luther Strange in latest email

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In his latest campaign email, former Alabama Chief Justice and current U.S. Senate candidate Roy Moore made an offensive move against the GOP “establishment” — the permanent political class and structure that makes up the Republican Party — and in doing so, called out Sen. Luther Strange.

“‘An avalanche of TV and media buys for Big Luther.’ That’s how one recent news report described the millions of dollars pouring into Alabama as part of the Washington establishment’s scheme to replace Jeff Sessions with Mitch McConnell’s hand-picked crony,” said Moore in the email. “I need your help to fight back.”

Moore went on to explain that he’s topped the latest polls, and thus the Washington “establishment” is doing all they can to stop him from winning the GOP nomination next month.

“That’s why Mitch McConnell and his big money boys have singled me out as someone they must defeat in order to keep the big government spending train running full steam ahead in Washington.”

Moore will face off against Strange, and other GOP candidates including Alabama 5th District U.S. Rep. field Mo Brooks, on August 15. A primary runoff, if necessary, will be Sept. 26 and the general election is scheduled for Dec. 12.

Read the full email from Moore below:

Friend,

An avalanche of TV and media buys for Big Luther.”

That’s how one recent news report described the millions of dollars pouring into Alabama as part of the Washington establishment’s scheme to replace Jeff Sessions with Mitch McConnell’s hand-picked crony.

I need your help to fight back.

So won’t you please chip in a generous contribution to my “Defeat the Establishment” Money Bomb before the July 31 midnight deadline?

You see, according to the latest polls — I’m currently the front runner heading into the final stretch before the upcoming August 15 Republican Primary.

But the Washington establishment is desperate to replace conservative Jeff Sessions with a former D.C. lobbyist turned politician guaranteed to do their bidding.

That’s why Mitch McConnell and his big money boys have singled me out as someone they must defeat in order to keep the big government spending train running full steam ahead in Washington.

They couldn’t control Jeff Sessions.

And they know they won’t control me.

I have a 15-year track record of standing up and fighting with everything I’ve got to defend individual liberty and Constitutional government.

If elected to the U.S. Senate, they know I’ll stand with you and lead other conservative Senators like Ted Cruz, Mike Lee and Rand Paul on the frontline of the fight to block Mitch McConnell’s betrayal and send President Trump a bill that REPEALS OBAMACARE – 100%!

But the best ideas in the world don’t amount to anything if they aren’t heard.

With less than four weeks left until the August 15 Republican Primary, I must be able to count on your continued support for my campaign.

As I told you recently, my campaign team just finished putting the finishing touches on an aggressive 5-week battle plan designed to reach as many conservative voters across Alabama as possible with our winning message.

I’m talking hard-hitting radio and TV ads across Alabama . . .

A highly-targeted direct mail program to get our conservative message out far and wide . . .

Facebook, Google and Internet digital ads letting voters know the truth about my establishment opponent and showing them the clear choice they have on August 15. . .

The whole nine yards!

But Friend, in order to execute this aggressive battle plan to defeat the establishment, I must be able to raise $100,000 by 11:59 PM on Monday, July 31, 2017.

That’s why I’m counting on you to chip in an immediate contribution to my campaign’s Defeat the Establishment Money Bomb.

Your contribution will help me pay for the advertisements, mailings, yard signs, flyers and other costs associated with executing our battle plan to defeat the establishment mentioned earlier.

Some folks may be able to contribute $2,700 ($5,400 per couple) — the maximum legal amount under federal law. If you’re one of those individuals, I ask you to please make a maximum contribution today.

But I understand most folks may only be able to afford $25 or $35 at this time.

For some folks, $10 is a sacrifice right now.

But every dollar matters — especially in a special election like this.

I’m confident you and I are on the verge of defeating the establishment and taking our country back.

But we must not let up now.

So please stand with me in this historic fight against Washington by chipping in a generous contribution to my Defeat the Establishment Money Bomb.

Thank you in advance for your support.

God Bless,

Judge Roy Moore

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1 Comment

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