Rachel Burchfield has joined the Birmingham Business Alliance (BBA) —the lead economic development organization for the Birmingham region — as a Communications Specialist.
Burchfield will have a wide range of responsibilities including writing and compiling content for the BBA’s weekly and monthly newsletters and social media accounts, media relations, and creating copy for marketing materials to promote Birmingham and the activities of the BBA.
Prior to her appointment at the BBA, Rachel had a career in higher education, serving as Coordinator of Greek Affairs at the University of Mississippi, Coordinator of Leadership Programming and later as a counselor for the Biomedical and Health Sciences program in the School of Health Professions at the University of Alabama at Birmingham, and most recently as Director of Student Engagement at Belhaven University. She has also been a freelance writer for years, writing for a variety of newspapers and magazines across the Southeast.
“We are excited that Rachel has joined our team to help us market Birmingham to the world,” said Lauren Cooper, vice president of communications for the BBA. “Her experience in writing, leadership and higher education are great assets that we’ll be able to utilize in our economic development, workforce development, public policy and image enhancement efforts.”
Burchfield received a BS in Journalism and Mass Communications with a minor in Leadership Studies from the University of Kansas in 2009. She went on to receive her MA in Higher Education from the University of Mississippi in 2011.