Coca-Cola calls on Tuscaloosa young adults to submit change-making ideas for $30k grant

Coca Cola

The jobs of the future require more education and skills than ever before. Less than half of the people of Alabama who don’t have a college degree have a “good job” that allows them to support themselves and their families. Why is why Birmingham-based Coca-Cola Bottling Company United has launched a new challenge in Tuscaloosa, Ala. that invites young adults to compete for a grant which will provide funding and resources to support a local community programs.

The initiative, “Dear Future Tuscaloosa,” is a part of the national “Dear Future” Challenge, an initiative by The Coca-Cola Company. The ambitious challenge calls on young adults to come up with new, innovative ideas to improve and renew their local communities.

Now through through Oct. 15, 18 to 24-year-olds in Tuscaloosa can submit ideas to tackle the community-specific challenge of “What can we do together to help the people of Tuscaloosa prepare for the jobs of the future?”

Tuscaloosa is one for 15 cities across the country where young people can apply for one of the $30,000 grants. 17 winners will receive a $30,000 grant to translate vision into action.

“‘Dear Future’ is about who we are as a company and who we want to be,” through both the beverages we make and the actions we take,” said Caren Pasquale Seckler, vice president, social commitment, Coca-Cola North America. “As we started telling our story last fall, we felt it would be powerful to go deeper into the communities where we live and work and help inspire ideas to renew and strengthen them. The people who enjoy our brands are our neighbors, so the actions we take together in our hometowns can create shared opportunity.”