Shipt announces alcohol delivery in Alabama


Shipt, the Birmingham-based grocery delivery service, announced that it will now start same-day delivery of beer and wine from Target, marking the beginning of alcohol delivery in the state.

“We’re thrilled to bring alcohol delivery to Shipt’s home state just in time for the holiday season,” said Rina Hurst, chief business officer for Shipt in a press release.

“We’ve heard consistently from customers across Alabama how much they value getting groceries and household essentials they need delivered by Shipt, but that they’d like the option of having alcohol along with the rest of their order. Now whether they’re planning virtual holiday festivities or getting back to in-person gatherings, Shipt can help customers make the most of their time this season with same-day delivery of the adult beverage products they know and love. ”

Gov. Kay Ivey signed a new law allowing the home delivery of beer, wine, and spirits. The law went into effect Oct. 1.

Retail stores, manufacturers, and third-party businesses that want to deliver certain amounts of alcohol can fill out a $100 application fee and a $250 license fee.

ABC spokesman Daniel Dye told Alabama Daily News that other companies approved to deliver alcohol in the state include Dippi, Pick Up My Things, and Deerfoot Spirits.

According to the Shipt website, customers must be at least 21 years old to order or accept alcohol deliveries and will be required to present identification upon delivery. Additionally, Shipt workers who deliver alcohol will be required to complete a certification program that will train workers on identifying underage customers and fake or altered identification.

Shipt workers who deliver orders containing alcohol will complete a certification program that covers topics like identifying underage individuals, intoxicated persons, and fake or altered identification.