2018 statewide election ad roundup: May 25 edition


The June 5 Republican and Democratic primaries are only 11 days away and Alabama’s candidates have taken to the internet and the airwaves with campaign ads in hopes of swaying Yellowhammer State voters to their side.

All of the Republican gubernatorial candidates fought for voter’s attention, with each one rolling out a new ad this week. In true Sue Bell Cobb fashion, Cob rolled out two new ads this week, maintaining her streak for what is now her tenth week in a row.

Only Rusty Glover, and Will Ainsworth released new ads in the Lieutenant Governor’s race, while Chess Bedsole, Steve Marshall, and Alice Martin let voters know what’s on their minds. (Hint: it’s corruption)

Lone-wolf Jim Zeigler launched his first ad of the 2018 election cycle in the early morning hours last Saturday while tens of thousands of Alabamians were up and watching the royal wedding.

Gubernatorial ads


Tommy Battle:

  • Title: Battle For Governor Commercial 2
  • Published: May 24, 2018
  • Tone: Encouraging

  • Title: Battle For Governor Commercial 3
  • Published: May 24, 2018
  • Tone: Pragmatic

Scott Dawson:

  • Title: “The Time is Now” Bus Tour
  • Published: May 24, 2018
  • Tone: Urgent

Bill Hightower:

  • Title: Recycling
  • Published: May 22, 2018
  • Tone: Contemplative

Kay Ivey:

  • Title: Prosperity
  • Published: May 21, 2018
  • Tone: Optimistic


Sue Bell Cobb:

  • Title: Clean Water is a Human Right
  • Published: May 23, 2018
  • Tone: Accusing

  • Title: Lifelong Learner Lottery funds Quality Educational Childcare
  • Published: May 24, 2018
  • Tone: Lighthearted

Lieutenant governor ads


Will Ainsworth:

  • Title: Pencil
  • Published: May 22, 2018
  • Tone: Direct

Rusty Glover:

  • Title: “Common Sense” – Rusty Glover for Lieutenant Governor
  • Published: May 22, 2018
  • Tone: Earnest

  • Title: “Legacy” – Rusty Glover for Lieutenant Governor
  • Published: May 23, 2018
  • Tone: Virtuous

Attorney General ads


Chess Bedsole:

  • Title: Justice
  • Published: May 24, 2018
  • Tone: Forceful

Steve Marshall:

  • Title: Stand
  • Published: May 22, 2018
  • Tone: Conventional

  • Title: A Principled Conservative
  • Published: May 24, 2018
  • Tone: Defensive

Alice Martin:

  • Title: Stop the Deal-makers
  • Published: May 23, 2018
  • Tone: Disapproving

State Auditor ads


Jim Zeigler:

  • Title: Jim Zeigler – 2018 – State Auditor
  • Published: May 19, 2018
  • Tone: Assertive


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